Over the weekend I was looking at Pam Dyer's "65 Terrific Social Media InfoGraphics." There's a lot of thought-provoking material here and I highly recommend checking it out.
There was one infographic in particular that I couldn't get off my mind - it stayed with me for a few days until finally I had to try to exorcise it with this post. It's "Balance Your Media Diet," about halfway down the page of the full post.
I'm totally behind the graphic's base concept - based on the familiar Food / Nutrition Pyramid, it's simple and spare, nicely designed, and I love the idea of having a Recommended Daily Allowance around all the different kinds of media we're consuming/producing every day (although I realize this infographic represents the reported average rather than a recommendation). (Original below - click to enlarge.)
However - NINE HOURS PER DAY? Who is this person? Does he outsource a lot of tasks like housecleaning, cooking, and lawn care? Does he have kids? (Even half a kid?) Does he work from home? Or if he goes to an office every day, does he have his monitor turned away from the entrance to his cube?
I couldn't resist the urge to update this infographic for my demographic, based on what I know of my friends' and colleagues' usage of current media options as well as my own. Below please find a version specifically tailored to Thirtysomething Working Parent in the Northeastern United States (again, click to enlarge):
If I'd had the time and artistic ability I would have liked to represent the individual with a female rather than a male. Note the "lack of time" theme reinforced in that last sentence. Note also, all the sneaking. That would be an interesting dimension I'd like to overlay on this graphic - overt vs. covert usage, as well as willing vs. unwilling usage (I'm thinking here of the TV monitor over the gas pump that blasts the "news" while you fuel up).
Just needed to get this out of my system - thanks for reading, and please feel free to drop a comment about your own media usage - does it reflect the original pyramid? Mine? Something different?




